Live Broadcasting of High School Sports ‘takes next step’ in Central Texas

Posted on 08 April 2011 by Chuck Licata

( Weirich File Photo) Future Liberty Hill High School softball - as well as other LHHS broadcasts on Panthers Prime Time - could be both audio & video broadcasts.

April 8, 2011

For Immediate Release

Contact: Chuck Licata, 512.466.7751


K-MAC Sports Productions of Austin (TX) and High School Cube ( announced an agreement today to bring live audio and video streaming of high school athletics to Central Texas.


K-MAC Sports (, a leader in year-round online broadcasting in Central Texas, has done audio streaming of high school athletics for seven years. K-MAC’s high school clients include Cedar Park, Liberty Hill, Georgetown and Vandegrift, among others. Now, according to K-MAC Sports co-owners Kevin McAdams and Chuck Licata, the company is ready to take the “next step” in broadcasting.


“High School Cube provides us the opportunity to provide our valued high school communities and parents with best of class video and audio streaming,” Licata stated. “Now, with the combined efforts of our companies, we can take broadcasting in Central Texas – and beyond, in the coming years – to a higher level.”


“The combination of the K-MAC’s strong fall schedule and professional production team with the High School Cube social broadcast platform promises to showcase Central Texas sports including baseball, basketball, football, soccer, volleyball and more for students, family, alumni and fans,” said Maureen Toner, COO of High School Cube. “Including a video component to the existing strong K-MAC audio broadcasts will further enhance the experience for all those who follow high school athletics.”


The two companies successfully broadcast their first combined audio and video event in last Friday’s District 25-3A baseball game between the Liberty Hill Panthers and the Lampasas Badgers, played at Liberty Hill and broadcast on Panthers Prime Time on K-MAC Sports and The two companies will combine to broadcast this Saturday’s (April 9, 2011) Georgetown at Pflugerville baseball game, starting with the pre-game at 1:40 p.m. Central time. The two will release a schedule of more Central Texas baseball/softball broadcasts early next week.


As with all of the broadcasts, a rebroadcast of the game is available at


About K-MAC Sports

K-MAC Sports ( has forged a name for itself while broadcasting Central Texas high school sports. K-MAC Sports is the brainchild of co-owners Kevin McAdams and Chuck Licata, who met while doing a Friday night High School Football scoreboard show on KVET-AM 1300 in 2002. K-MAC Sports continues to be blessed with a growing list of clients and has valued Affiliates in Bastrop, Sealy, Abilene and Waco. The K-MAC Sports family continues to grow and places a priority on its relationship with member communities as well as its Quality Control Assurance administrators and its broadcasters.


About High School Cube

High School Cube ( provides every high school in the United States their own channel, or “Cube”, to showcase athletics, academics, arts and special events through live broadcasts and uploaded videos. The live broadcasts and uploaded videos on a school’s Cube are created by teachers, students, parents, coaches and fans; controlled and approved by an administrator; and viewable by all who enjoy high school activities. High School Cube was designed for high schools with social media features that make it easy to share broadcasts and videos.



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